If you're a new agent, you're probably just learning how to prospect for clients through lead generation. If you've been in the business awhile, you're most likely interested in increasing your customer base. Regardless of where you are now, real estate lead generation is a tough job and times have certainly changed. No longer do people respond to being cold called in the middle of the afternoon, nor do you need to waste your time on such outdated practices. Here are some great ideas for real estate leads in 2015 that actually work and help you get your business to the next level.
1. After you speak with prospective buyers looking for homes in the area, send them something they'll appreciate and use, like a personalized pen, magnet or bag clip, plus a "nice to meet you" card. Offering something for nothing is a great way to build loyalty in your community and, even if they aren't ready to buy yet, they will still come back to you. If you got nothing but their email address, be sure to send a e-Thank You card.
2. Have your own brochure printed and pay to have it inserted in the real estate section of your local newspapers. This only costs pennies per insert and it helps you reach potential clients in the area without spending a lot of money on direct mailing. If you have large circulation papers in your area, think about target selecting certain neighborhoods or your ZIP code.
3. Engage title/escrow for real estate leads by getting affiliated businesses to do your prospecting for you. Try calling your title/escrow representative and letting them know you're interested in prospecting for real estate lead generation to find sellers and buyers in the area and find out how they can help.
4. Market your website! Every agent absolutely needs a website for real estate leads. You'll definitely need to market your website online if you expect to generate leads to make sure your site is visible to prospects looking for a realtor in the area, searching for free MLS, local homes for sale or someone who needs the help of a real estate agent. This includes SEO marketing and keeping your website updated with relevant information.
5. Real estate lead companies are a great way to generate new leads for both seasoned and new agents. If you plan to buy real estate leads, make sure you do your research as not all real estate lead companies are the same. Pay for fresh leads that haven't been resold before and are from interested parties who are actually ready to buy. The advantage to this real estate lead generation method is you'll connect with people who actually want to hear from you today and are ready to buy or sell, rather than spending months to build relationships.
6. Turn people into walking billboards by giving away free t-shirts with your logo and contact information. This is a great method for real estate leads and it's an effective way to reach a new audience. The best method is giving away t-shirts to people who work outside or with the public, such as gas station attendants and landscapers. No one will turn down a free shirt and you get great and cheap advertising.
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